Creativity and Corporations

We demean creativity and genius by adjusting to corporations standards of greed. With talent comes great responsibility for the holder of it. Artistic works of spiritual value should not be appropriated by greedy people who erode their contexts and thus fragment them so that such works may seem more “appealing” to those who have the monopoly over the market. Art’s authentic quality and its impact can not be defined by materialistic standards which obviously are alien to such sacred art’s context.

I have observed how compromise in return for “validation” can alter the consistency and intensity of one’s artistic work which in time is degrading. This phenomenon may arise from the adjustment one has to face in response to the pressures and unreasonable expectations from the big corporations that are driven by inordinate financial profit.

The best way to nurture and freely express one’s talent is to first honor its Source and to not allow any alien force to control one’s work and to thwart its purpose.

Very often when dealing with big corporations, it takes the death of a genius to finally see his work (misinterpreted, fragmented thus altered) reach audiences, this occurs simply because every business party involved in releasing the dead genius’ work will majorly benefit from it since the author himself no longer is of this world to dictate terms under which he would like his work to be vehicled to mankind. Sadly this is the most ideal situation for certain corporations.

This is what is currently occurring with the works of many artistic geniuses who died years, generations or centuries ago and who were unknown or ignored in the West when alive. Their powerful work is now exploited by whatever intermediary deemed “marketable” and “scholarly” enough to help capitalize from the deceased genius’ heart and work. They have even managed to subtract the traditional, religious context which are the foundation of such outstanding works. True artists work to uplift the masses, not to enrich already wealthy corporations nor the elite controlling them and who is responsible for the lamentable plight of the world’s populations.

The idea of sharing one’s work on a large scale is pleasant yet conventional publication seems more as an offense to me as long as it entails the disintegration of one’s work and the level of control many publishing houses often insist on having on the work of living artists, it degrades the purpose of Art and the lives of those who birth it.

A couple of writers have given me perplexing perspectives on “compromise” that always seems to end up benefiting corporations. Exploitation is not an option. What’s been created in a spirit of Love and Freedom will follow its own natural course designed by the Wisdom that willed to materialize the work in the first place.

© 2008 Aïda Touré

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